Privacy Policy

18 April 2024


We at (“we” or “us”) respect your concerns about privacy and value the relationship we have with you. This Privacy Policy applies to personal information we collect through any online interface (e.g., website, mobile application, or other interactive service) that contains a link to this Notice authorized by us (the “Site(s)”). This Notice also applies to personal information we receive outside of our Sites, e.g., contact information we receive at retail stores, trade shows, book fairs, gaming events, entertainment facilities, business meetings or through publicly available websites or publications.

This Privacy Policy describes the types of personal information we collect, how we may use the information, with whom we may share it and the choices available to you regarding our use of the information. We also describe the measures we take to safeguard the information and tell you how to contact us about our privacy practices.

European Union (EU) Individuals only: if you are in the EU, when we use personal data about you related to us offering you products or services or where we follow your actions within the EU (“EU Processing”) we will do so as relevant EU law allows including by providing further information about that EU Processing in the sections of this Privacy Notice marked “Note to EU Individuals only”. Subject to those sections, the rest of this Privacy Notice still applies to you, but these sections do not apply to anyone else.

Information We Collect

We may obtain certain personal information (such as name, date of birth, and other contact details) when you choose to provide it to us, when it is publicly available, and automatically from our Sites or from third parties. The types of personal information we may collect include:

  • contact information, such as your name, postal address, e-mail address and telephone number;
  • day, month, and year of birth;
  • username and password;
  • personal information in comments and other content (including manuscripts) you provide on or through our Sites or social media pages;
  • personal information you provide in response to security questions, such as your or others’ place of birth, favorites, locations of significance, names of pets, family members, and others, and hobbies on or through our Sites or social media pages;
  • employment information, such as your work experience;
  • payment information, such as name, billing address, shipping address, phone number and credit card number;
  • information concerning your interests and product preferences;
  • poll, survey and/or questionnaire responses;
  • sweepstake, contest, giveaway and/or promotion entries;
  • the content of your communications with us; and
  • contact information provided at retail stores, book fairs, gaming events, entertainment parks, and other places, such as on sign-in sheets, e-mail address, business cards or through conference badge swipes and from public websites or other publicly available sources.

In addition, when you visit our Sites, we may collect certain information by automated means, such as cookies and web beacons. The information we collect includes internet protocol (IP) address, browser characteristics, device characteristics, operating system, language preferences, referring uniform resource locators (URLs), information on actions taken on our site such as purchase history, interactions with games, maps, and other book-related activities, and dates and times of visits to the Sites. By collecting this information, we can better understand activity on our Site learn how to best tailor our Sites to our visitors. While we generally examine such information only in the aggregate, such information could be linked back to individual IP addresses or other information about you. 

Note to EU Individuals only: We will only retain your personal data obtained through EU Processing for as long as necessary to fulfil the purposes of use, see the How We Use The Information We Collect section below, including as necessary for addressing any legal, accounting, or reporting risks or requirements related to them, for example the limitation period for which legal claims can be made in court and archival purposes. To determine the appropriate retention period for personal data, we also consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes of use and whether we can achieve those purposes through other means.

Note to Canadian Individuals only: We retain personal information for as long as necessary to fulfill the purposes for which it was collected, or to otherwise meet a valid legal or business requirement or need.

Cookies and Online Tracking

A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. We use two kinds of cookies on the Sites: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. Persistent cookies, in contrast, last from visit to visit; they remain on your hard drive after you exit your browser. The cookies used on the Sites include those which are strictly necessary cookies for access and navigation, cookies that track usage (performance cookies), remember your choices (functionality cookies), and cookies that provide you with targeted content or advertising (described more below under “Interest-based Advertising”). On our Sites and non-affiliated sites, we may display interest-based advertising (also referred to as “interest-based ads”) using information you make available to us when you interact with our sites, content, or services. Interest-based ads are displayed to you based on information from activities such as browse and purchasing histories, visiting sites that contain Alexandra Darteyn content or ads, interacting with Alexandra Darteyn tools, games, maps, items for sale, payment services, or other content on our Sites. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Without using cookies, you may not be able to use all the features of our Sites.

We may use the information we obtain from your use of our cookies for the following purposes:

  • to recognize your computer when you visit the Sites;
  • to track you as you navigate the Sites, and to enable the use of any e-commerce facilities;
  • to improve the Sites’ usability;
  • to analyze the use of the Sites;
  • in the administration of the Sites; and
  • to personalize the Sites for you, including serving targeted advertisements which may be of particular interest to you both on and off the Sites.

We also may use “web beacons” on our Sites. A web beacon, also known as a pixel tag or clear GIF, may be used to transmit information collected through cookies back to our service providers’ servers. These web beacons are the technique by which our service providers compile information about your browsing activity on the Sites.

We may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. This section of our Privacy and Cookie Notice provides details and explains how to exercise your choices.

You may see certain ads on other websites or in your emails based on your visits to our Sites and third-party sites because we participate in advertising networks administered by third-party vendors, such as Google AdWords. Ad networks allow us (including our third party partners like our e-commerce partners) to target messaging to users considering demographic data, users’ inferred interests and browsing context. These networks track your online activities over time by collecting information through automated means, including use of cookies, web server logs and web beacons. The networks use this information to show you advertisements that are tailored to your individual interests, to track your browser across multiple websites, and to build a profile of your web browsing. The information our ad network vendors collect includes information about your purchase history and your visits to websites that participate in the vendors’ advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Sites and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.

We do not provide any personal information to advertisers or to third party sites that display our interest-based ads. However, advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content on our Sites or non-affiliated sites are part of the group that the ad or content is directed towards. Also, some third-parties may provide us information about you (such as the sites where you have been shown ads or demographic information) from offline and online sources that we may use to provide you more relevant and useful advertising.

Advertisers or ad companies working on their behalf sometimes use technology to serve the ads that appear on our sites directly to your browser. They automatically receive your IP address when this happens. They may also use cookies to measure the effectiveness of their ads and to personalize ad content. We do not have access to or control over cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third party sites are not covered by our Privacy Policy. Please contact them directly for more information about their privacy practices.

You can also obtain more information about interest-based ads, and how to opt-out of receiving interest-based ads from participating third-party providers and ad networks, through the following:

For Users in the US:
(Network Advertising Initiative)
(Digital Advertising Alliance)

For Users in the EU:
(European Interactive Digital Advertising Alliance)

For Users in Canada:
(Digital Advertising Alliance of Canada)

Opting out of participating providers and ad networks does not opt you out of being served advertising. If you opt-out, we will not send you targeted ads based on behavioral information we or our partners have obtained about you, but you may continue to receive generic or contextual ads on our Sites.

To successfully opt-out, you must have cookies enabled in your web browser. Please see your browser’s instructions for information on cookies and how to enable them. Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each device that you use. Once you opt out, if you delete your browser’s saved cookies, you may need to opt-out again.

We also use third-party web analytics services on our Sites, such as Google Analytics. These service providers help us analyze how users use our Sites. The information collected for this purpose (including your IP address and other information collected by automated means) will be disclosed to or collected directly by these service providers. These service providers may retain and use non-personally identifiable collected from users of our Sites in connection with their own businesses, including to improve their products and services. To learn more about opting out of data collection through Google Analytics, see

You can withdraw your consent and opt-out of the use of cookies and online tracking at any time by following the links above or you can delete and/or block specific cookies from your browser, but some features of the Sites may not function fully or correctly as a result.

You may also be able to limit the association of your mobile device with your online activities by resetting the advertiser ID on your Apple or Android device. For more information about how to change these settings go to:

The Sites may also offer you the ability to interact with plugins from social media sites or Disqus in order to allow you to comment on our blog posts or share your experiences with your online social network. These services collect persistent identifiers through your browser or mobile operating system. If you have previously provided personally identifiable information to third-party sites, that third-party may recognize you here. Your use of social network plugins is subject to each social media site’s privacy policy, which may be different from ours, so please read these policies to assess and understand your options. We have no control over or access to the information that is collected, stored, or used by third-party plugins. If you engage with our content on or through third-party social media sites, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture) to deliver the content or as part of the operation of the plug-in or application. For more information on Disqus’ privacy practices please see here. Our Sites are not designed to respond to “do not track” signals received from browsers.

How We Use The Information We Collect

We may use the information we obtain to:

  • create and manage your account;
  • offer and provide products, services and tailored information to you, including email newsletters;
  • permit you to participate in blogging, forums, and discussion groups;
  • communicate with you about, and administer your participation in, special events, programs, surveys, contests, sweepstakes, and other offers or promotions;
  • display content on our Sites, such as stories, product reviews and photos;
  • respond to and communicate with you about your requests, questions and comments;
  • process claims we receive in connection with our products and services;
  • operate, evaluate and improve our business (including developing new products and services; managing our communications; determining the effectiveness of our sales, marketing and advertising; analyzing and enhancing our products, services and Sites; and performing accounting, auditing, billing, reconciliation and collection activities);
  • perform data analyses and other processing (including market and consumer research, and trend analysis);
  • protect against, identify, and prevent fraud and other criminal activity, claims, and other liabilities; and
  • comply with and enforce applicable legal requirements, relevant industry standards and our policies and where otherwise permitted or required by applicable law.

In addition, we use information collected online through cookies, web beacons and other automated means for the purposes described in the Cookies and Online Tracking section above such as: (i) recognizing your computer when you visit the Sites; (ii) tracking you as you navigate the Sites, and to enable the use of any e-commerce facilities; (iii) improving the Sites’ usability; (iv) analyzing the use of the Sites; (v) administration of the Sites; and (vi) personalizing the Sites for you, including targeting content and advertisements which may be of particular interest to you. We also use this information to help diagnose technical and service problems, administer our Sites, identify users of our Sites, and gather demographic information about our users. We use clickstream data to determine how much time users spend on web pages of our Sites, how users navigate through our Sites, and how we may tailor our Sites to better meet the needs of our users. See the Cookies and Online Tracking section above for more information.

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

Note to EU Individuals only: Our EU Processing for the above purposes will be on the basis that it is necessary: (i) for our legitimate interests where these do not override your own interests, rights and freedoms and our legitimate interests include the operation of the Sites and our other business activities in an effective and efficient manner in order to publish and promote our products and services, our business and our brand and to provide you with, or to engage with you in order to be able to provide others, with interesting, engaging and appropriate content, events and activities; (ii) to perform a contract we have entered into or are about to enter into with you personally; or (iii) to comply with legal and regulatory requirements and requests. In rare, emergency situations we may use your personal data for your or someone else’s vital interests. We generally do not rely on your consent as the basis for our EU Processing other than in relation to: (i) the use of cookies (see the Cookies and Online Tracking section above); and (ii) to send you marketing emails (see the Your Choices section below); and we will inform you specifically when we seek to obtain consent from you as well as your ability to withdraw that consent at any time. In some cases, there may be overlap between these different bases. In compliance with the above, we may undertake some EU Processing without your specific knowledge or consent where this is required or permitted by law, but if you would like more information about our EU Processing please contact us at any time. Unless otherwise required or permitted by law, before we begin EU Processing of your personal data for a purpose unrelated to those above, we will notify you and explain the legal basis which allows us to do so.

Information We Share

We may share the information you provide with companies that are related to Alexandra Darteyn through common ownership. In addition, we may share information about you with non-affiliated third parties whose products or services may be of interest to you. These third parties may contact you about their products and services. We will not share your information with these third parties for their own marketing purposes if you request that we not do so. See the Section titled Your Choices for how to opt-out. We may, however, engage in joint marketing activities with selected third parties and may share personal information about our Site visitors with them. We may share rules, terms, and conditions of promotional opportunities, such as sweepstakes, contests, games, or giveaways sponsored and/or offered through our Sites along with the promotion itself.

Note to EU Individuals only and Canadian Individuals only: We do not share your personal data with affiliated or unaffiliated third parties for them to contact you with email marketing about their products or services or for joint email marketing purposes without having obtained your prior opt-in consent (see the Your Choices section below).

Unless you have opted out, we may also share certain information such as your email address with Meta, Google, Amazon, X, and other third parties so that we can serve targeted ads and content to you and others with similar interests on such third parties’ respective sites (see the Your Choices section below for more information on how to opt out). These third parties use the data to help target our ads to you and others. This is called custom audiences and matching.

We share personal information with third parties who perform services on our behalf. For example: when you make a purchase, we may share information about you and your transaction with other companies for the purpose of processing your transaction, and we may retain outside companies to manage databases of customer information, to provide advertising services and to distribute e-mail offerings.

Our Sites may feature blogs, forums, discussion groups and comments. Please be aware that some or all of the information you provide (including personally identifiable information) in connection with these activities may be made publicly available. In addition, some of our Sites provide for user registration including a user profile. In such case, the following information may automatically be available to all other users of such Site: your display name, your photo (if uploaded), and how long you’ve been a registered user. In addition, if you’ve included any optional information in your profile, this information may also be available to all other users.

We or our Canadian, US and other service providers also may disclose information about you: (i) if we are permitted or required to do so by law, regulation or legal process (such as in response to a court order or subpoena, which may include lawful access by Canadian, U.S. or other foreign governmental authorities, courts or law enforcement agencies); (ii) in response to requests by government agencies, such as law enforcement authorities; or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We reserve the right to transfer any information we have about you in the event of a prospective or completed merger, sale, or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution, or liquidation). Should such a sale or transfer occur, we will provide such entity with this Privacy and Cookie Notice so that they are aware of the terms hereunder.

Links to Other Websites

Our Sites may contain links to other websites for purchasing products and your convenience and information. These may include, without limitation, some of the blogs and forums to which you are provided access through the Sites. These websites may be operated by companies not affiliated with us. Linked websites may have their own privacy policies or notices, which we strongly suggest you review if you visit any linked websites. We are not responsible for the content of any websites that are not affiliated with Alexandra Darteyn, any use of those websites, or the privacy practices of those websites.

Children’s Privacy

The Sites are intended for a general audience. We do not knowingly or intentionally collect personal information from children under the age of 13 on our Sites. If we become aware that the personal information of a visitor under the age of 13 has been inadvertently collected on our Sites, we will delete the information from our records.  

Note to EU Individuals only: We do not knowingly conduct EU Processing of the personal data of children in the EU under the age of 16 without parental consent.

How We Protect Personal Information

We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. We have procedures to deal with any suspected data security breach and will notify you and/or any applicable regulator or supervisory authority or other governmental entity where we are legally required to do so.

We protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.  We reveal only the last four digits of your credit card numbers when confirming an order, while we transmit the entire credit card number to the appropriate financial institution during order processing. To protect against unauthorized access to your password and to your computer, sign off when finished using a shared computer. 

Note to EU Individuals only: We provide the Sites and operate our business from the U.S. where the law may not provide the same level of data or privacy protection as your home territory. Where however, we are conducting EU Processing, we will ensure appropriate safeguards are put in place to protect your personal data which give personal data the same protection it has in Europe, as applicable see

Your Choices

If you receive a marketing email from us, you can follow the unsubscribe link included in each of our e-mail marketing communications to opt-out of receiving the specific type of marketing email. You may continue to receive certain transactional messages from us.

We also give you the option of requesting that we not share your personal information such as your email address with third parties that are unrelated by common ownership with Alexandra Darteyn for marketing use. Click here to send us an e-mail with your name and e-mail address(es) if you DO NOT want us to share your personal information with unrelated third parties for their own marketing use.

We also give you the option of requesting that we not use your information for marketing purposes or share your information with related companies for marketing use. Click here to send us an e-mail with your name and e-mail address(es), if you do not want us to use your information for our marketing purposes, including sharing your email address with third parties to advertise our products or services on such third party sites by using your email address to create custom audiences and matching, or sharing your information with related companies for marketing use. However, if you send us an opt-out e-mail request, unless you indicate to us which of our divisions/senders/entities you would like to opt-out of, you will be opted out of marketing use by all off the U.S. Alexandra Darteyn entities. That means that you will not receive our e-newsletters or information from us about podcasts, books, promotions, and services.

We can perform an opt-out only for a specific e-mail address. If you have more than one e-mail address or if you have changed your email address, your opt-out request may not be honored for any email address that you have not identified in your opt-out request. If you believe you have opted out, but continue to receive e-mails from us, contact us by one of the means listed under the How to Contact Us section below, and we will attempt to resolve the issue.

Note to EU Individuals only: You have legal rights in respect of our EU Processing of personal data, including the right to: (i) request access to the personal data that we hold about you and, in some cases and where technically feasible, you have the right to have your personal data transferred to a third party in a machine-readable format; (ii) ask us to limit or cease using or erase the personal data that we hold about you in certain circumstances and in responding to such requests, we will explain to you the impact of such restrictions or deletions, for example, on our ability to provide all the functions of the Sites to you; (iii) ask us to rectify any inaccurate data we may hold about you – and you can inform of us of any changes to your personal details for us to make; (iv) object to us using your personal data on the basis of our legitimate interests (where relevant) and to ask us not to use your personal data for marketing purposes (so, if you have opted in, you can subsequently withdraw your consent to marketing whether by us or by third parties at any time by clicking the links above ) – see both the How We Use Your Information section and this section above; and (v) lodge a complaint about us to the relevant supervisory authority for personal data, e.g., in the UK this is Information Commissioner’s Office ( You may action your rights at any time by contacting us using the details set out in this Notice and we will comply with your requests unless we have a lawful reason not to do so and within a reasonable period and, in any event, we will respond to you (even if we require an extension of time) within one month of the original request. Prior to meeting such requests, we may require you to confirm your identity by providing approved identification. 

We will not charge you unless your request is manifestly unfounded or excessive, in which case we may refuse to comply.

International Transfers

The Sites are designed for and targeted to U.S. and Canadian audiences and governed by and operated in accordance with the laws of the U.S. and Canada. Any information that you provide to us is being transferred to or collected in the U.S. and U.S. law governs.


Updates To Our Online Privacy Notice

Changes to this Privacy Notice will become effective when those changes are posted to the Sites or otherwise notified to you as required by applicable law. Your continued use of the services and the Sites subsequent to any changes to this Privacy Policy constitutes your acceptance of the changes subject to the contents of the specific notification. We indicate the effective date of this Notice (and any updates) at the top of the Notice.

How To Contact Us

If you would like to update your contact information and/or preferences, click here.

If you would like to request to access, update, correct or remove any of your information in our records in accordance with your rights under applicable law, please contact us as set out below.

If you have any questions about our information practices (or those of our service providers) or our products or services, please contact us by e-mail here or write to us here.

Note to EU Individuals only: Contact our representative in the EU with respect to our EU Processing here